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Kniha How Brands Grow Byron Sharp

How Brands Grow

What Marketers Don't Know

Autor: Byron Sharp
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Oxford University Press
Dostupnosť: Skladom u dodávateľa
Odosielame za 3-6 dní
28.64 €
Voted AdAge's Most-Recommended Marketing Book of the Summer 2013. This book provides evidence-base...

Informácie o knihe

Autor
Byron Sharp
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2010
Stránok
246
EAN
9780195573565
ISBN
0195573560
Enbook ID
04032234
Vydavateľ
Oxford University Press
Hmotnosť
594
Rozmery
160 x 237 x 23

Kompletný popis

Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

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