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Kniha A New Brand World Scott Bedbury

A New Brand World

8 Principles for Achieving Brand Leadership in the 21st Century

Autor: Scott Bedbury, Stephen Fenichell
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: PENGUIN GROUP USA
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
19.49 €
Now in paperback, this powerful and practical guide to brand building is offered by a man who helped...

Informácie o knihe

Autor
Scott Bedbury, Stephen Fenichell
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2003
Stránok
240
EAN
9780142001905
ISBN
0142001902
Enbook ID
10972703
Vydavateľ
PENGUIN GROUP USA
Hmotnosť
227
Rozmery
133 x 203 x 13

Kompletný popis

Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.

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