Brand Flip, The

Name: Brand Flip, The
Brand: Pearson Education
SKU: 9780134172811
Price: 26.68 EUR
Availability: InStock

Why customers now run companies and how to profit from it

Autor: Marty Neumeier

Jazyk:

Väzba: Brožovaná

Vydavateľ: Pearson Education

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-21 dní

26.68 €

In the 13 years since Marty Neumeier wrote The Brand Gap, the gulf between business strategy and cus...

Informácie o knihe

Autor

Marty Neumeier

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2015

Stránok

160

EAN

9780134172811

ISBN

0134172817

Enbook ID

09231230

Vydavateľ

Pearson Education

Hmotnosť

262

Rozmery

203 x 133 x 22

Kompletný popis

In the 13 years since Marty Neumeier wrote The Brand Gap, the gulf between business strategy and customer experience has finally begun to shrink. Many companies have bridged the gap to build powerful brands, radically differentiating their products and doubling down on design. But even the most successful haven't read the full memo. The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars. In this refreshingly clear book, Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment. And, thanks to Neumeier's fast-paced whiteboard format, you'll learn it all in less time than it takes to read through Facebook's latest privacy update. The choice today is simple: Flip or be flipped.

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Brand Flip, The

Why customers now run companies and how to profit from it

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Kompletný popis

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