Kniha Cold Start Problem Andrew Chen

Cold Start Problem

How to Start and Scale Network Effects

Autor: Andrew Chen
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Cornerstone
Dostupnosť: Skladom u dodávateľa
Odosielame za 3-6 dní
12.54
'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2023
Stránok
400
EAN
9781847942791
ISBN
1847942792
Enbook ID
39212676
Vydavateľ
Hmotnosť
500
Rozmery
129 x 198 x 35

Kompletný popis

'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive._'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes

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