Obviously Awesome

Name: Obviously Awesome
Brand: Ambient Press
SKU: 9781999023058
Price: 16.1 EUR
Availability: InStock

How to Nail Product Positioning so Customers Get it, Buy it, Love it

Autor: April Dunford

Jazyk:

Väzba: Brožovaná

Vydavateľ: Ambient Press

Dostupnosť: Skladom u dodávateľa

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You know your product is awesome-but does anybody else?In a crowded market, even the best products s...

Informácie o knihe

Autor

April Dunford

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2026

Stránok

198

EAN

9781999023058

ISBN

1999023056

Enbook ID

50844746

Vydavateľ

Ambient Press

Hmotnosť

237

Rozmery

140 x 216 x 12

Kompletný popis

You know your product is awesome-but does anybody else?

In a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.

In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and positioning products in tech and beyond, Dunford offers a proven, repeatable approach to positioning your product, complete with updated examples and fresh insights drawn from her real-world consulting work.

You'll learn how to

assemble the right team to tackle positioning,
use a simple yet powerful five-step positioning process,
ensure your positioning is highly differentiated from your competitors,
identify your best-fit customers,
test your positioning using a structured sales narrative,
avoid common positioning mistakes that muddy your message.

Whether you're an entrepreneur, marketer, or salesperson struggling to bring inventive products to market, April Dunford's insights will help you find your awesome, so that your customers can too.

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Obviously Awesome

How to Nail Product Positioning so Customers Get it, Buy it, Love it

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