Marketing Analytics - Data-Driven Techniques with Microsoft Excel

Autor: Wayne L Winston

Jazyk:

Väzba: Brožovaná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-21 dní

37.63 €

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using d...

Informácie o knihe

Autor

Wayne L Winston

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2014

Stránok

720

EAN

9781118373439

ISBN

111837343X

Enbook ID

02099021

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

1170

Rozmery

189 x 234 x 35

Kompletný popis

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

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Marketing Analytics - Data-Driven Techniques with Microsoft Excel

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