Marketing Analytics Roadmap

Name: Marketing Analytics Roadmap
Brand: APress
SKU: 9781484202609
Price: 41.15 EUR
Availability: InStock

Methods, Metrics, and Tools

Autor: Jerry Rackley

Jazyk:

Väzba: Brožovaná

Vydavateľ: APress

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

41.15 €

Many managers view marketing as a creative endeavor, not something that is measurable or manageable...

Informácie o knihe

Autor

Jerry Rackley

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2015

Stránok

168

EAN

9781484202609

ISBN

1484202600

Enbook ID

09038019

Vydavateľ

APress

Hmotnosť

276

Rozmery

234 x 256 x 15

Kompletný popis

Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics: Employing Metrics and Methods to Create Customers demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made.§§In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire - and keep - more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers.§§Marketing Analytics explains:§§How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts§How to create custom dashboards that fit your organization and industry like a glove§How to put industry-leading analytics software and other tools to good use§How to use Big Data tools to power your marketing efforts Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.§

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Marketing Analytics Roadmap

Methods, Metrics, and Tools

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