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Selling Style

Clothing and Social Change at the Turn of the Century

Autor: Rob Schorman

Jazyk:

Väzba: Pevná

Vydavateľ: University of Pennsylvania Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-21 dní

60.92 €

As the turn of the twentieth century approached, clothing and fashion reflected Americans' concerns...

Informácie o knihe

Autor

Rob Schorman

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2003

Stránok

224

EAN

9780812237283

ISBN

0812237285

Enbook ID

04723884

Vydavateľ

University of Pennsylvania Press

Hmotnosť

514

Rozmery

152 x 229 x 21

Kompletný popis

As the turn of the twentieth century approached, clothing and fashion reflected Americans' concerns with the rapidly changing social and cultural landscape. Clothing helped define social status, relationships between men and women, and ideals of American citizenship. The heightened importance of mass media, especially advertising, during this period set in motion changes in many industries, but most notably in fashion. In Selling Style, Rob Schorman documents the fascinating and important relationship among clothing, gender roles, and cultural expectations at a significant moment in American history. Men were the first to adopt ready-made clothing en masse, and during this period most wore factory-made suits that were produced in large quantities. In contrast, the acceptance of ready-made apparel in women's fashion lagged far behind, and much clothing for women continued to be custom-made for the individual. Changes in production techniques and consumer markets in part shaped this development in the clothing industry, but according to Schorman the root cause of the schism between men's and women's apparel was culturally driven. By examining changing styles and attitudes toward fashion as expressed in advertisements, popular magazines, mail-order catalogs, and etiquette books, Selling Style reveals that wider social dynamics and gender roles had a much more significant influence on the clothing industry than historians have found. The book also depicts the advance of consumerism as more piecemeal and conflicted than previous histories imply, with cultural values continually made and remade through everyday acts of consumption, and in the process providing the groundwork for twentieth-century approaches to gender, selfhood, and national identity.

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Selling Style

Clothing and Social Change at the Turn of the Century

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