Retail Therapy

Name: Retail Therapy
Brand: Palgrave Macmillan
SKU: 9781349507863
Price: 54.03 EUR
Availability: InStock

Making strategic relationships work

Autor: R. Jones

Jazyk:

Väzba: Brožovaná

Vydavateľ: Palgrave Macmillan

Dostupnosť: Skladom u dodávateľa v malom množstve

Odosielame za 11-15 dní

54.03 €

Designing a successful retail business depends on relationships with four groups of people: customer...

Informácie o knihe

Autor

R. Jones

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2003

Stránok

200

EAN

9781349507863

Enbook ID

12045498

Vydavateľ

Palgrave Macmillan

Hmotnosť

332

Rozmery

155 x 235 x 11

Kompletný popis

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you've been waiting for. It's infectiously readable, relentlessly illuminating and irreverently funny - it's also the key to successful retail.

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Retail Therapy

Making strategic relationships work

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Kompletný popis

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