Kniha Managing Customer Value Bill Dodds

Managing Customer Value

Autor: Bill Dodds
Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-18 dní
104.87
This book explores the three dimensions of value, product quality, customer service and price within...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2003
Stránok
356
EAN
9780761826316
ISBN
0761826319
Enbook ID
04912991
Hmotnosť
504
Rozmery
152 x 229 x 30

Kompletný popis

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

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