Public Relations

Name: Public Relations
Brand: Cengage Learning EMEA
SKU: 9781861525475
Price: 85.16 EUR
Availability: InStock

Autor: Shirley Harrison

Jazyk:

Väzba: Brožovaná

Vydavateľ: Cengage Learning EMEA

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

85.16 €

This text is the ideal introduction for anyone who wants to understand how and why public relations...

Informácie o knihe

Autor

Shirley Harrison

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2000

Stránok

224

EAN

9781861525475

ISBN

1861525478

Enbook ID

04306575

Vydavateľ

Cengage Learning EMEA

Hmotnosť

434

Rozmery

191 x 245 x 13

Kompletný popis

This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.

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