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Kniha On Good Management Burkhard Schwenker

On Good Management

The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger

Autor: Burkhard Schwenker, Mario Muller-Dofel
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
42.09 €
Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so m...

Informácie o knihe

Autor
Burkhard Schwenker, Mario Muller-Dofel
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2013
Stránok
118
EAN
9783658042110
ISBN
3658042117
Enbook ID
09480339
Vydavateľ
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Hmotnosť
2343
Rozmery
168 x 240 x 8

Kompletný popis

Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why - and how - must the traditional lifecycle concept be modernized if it is still to provide valid orientation?§§In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications for good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. His experienced and thoughtful analysis is complemented by insightful, candid interviews with renowned entrepreneurs and business leaders, conducted by journalist Mario Müller-Dofel. Finally, Schwenker outlines an agenda calling for action in six specific areas.§

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