Multisensory Packaging

Name: Multisensory Packaging
Brand: Springer International Publishing AG
SKU: 9783319949765
Price: 164.67 EUR
Availability: InStock

Designing New Product Experiences

Autor: Carlos Velasco, Charles Spence

Jazyk:

Väzba: Pevná

Vydavateľ: Springer International Publishing AG

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-13 dní

164.67 €

This edited collection presents state-of-the-art reviews of the latest developments in multisensory...

Informácie o knihe

Autor

Carlos Velasco, Charles Spence

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2018

Stránok

378

EAN

9783319949765

ISBN

3319949764

Enbook ID

19612360

Vydavateľ

Springer International Publishing AG

Hmotnosť

632

Rozmery

210 x 279 x 3

Kompletný popis

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. The chapters also engage with increasingly important aspects of the packaging industry such as waste, product attention, and online environments. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Multisensory Packaging

Designing New Product Experiences

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež