Kniha Packaging Design - Successful Product Branding From Concept to Shelf 2e Marianne R Klimchuk

Packaging Design - Successful Product Branding From Concept to Shelf 2e

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: John Wiley & Sons Inc
Dostupnosť: Skladom u dodávateľa v malom množstve
Odosielame za 11-15 dní
59.17
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverag...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2013
Stránok
256
EAN
9781118027066
ISBN
111802706X
Enbook ID
01212047
Hmotnosť
648
Rozmery
203 x 228 x 14

Kompletný popis

Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.

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