Master Class In Brand Planning - The Timeless Works of Stephen King

Name: Master Class In Brand Planning - The Timeless Works of Stephen King
Brand: John Wiley & Sons Inc
SKU: 9780470517918
Price: 48.56 EUR
Availability: InStock

Autor: Merry Baskin

Jazyk:

Väzba: Pevná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

48.56 €

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen...

Informácie o knihe

Autor

Merry Baskin

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2007

Stránok

396

EAN

9780470517918

ISBN

0470517913

Enbook ID

02470049

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

790

Rozmery

166 x 250 x 28

Kompletný popis

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today's more complex media environment. The book will serve as a valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking.

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Master Class In Brand Planning - The Timeless Works of Stephen King

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