Attention Economy and How Media Works

Name: Attention Economy and How Media Works
Brand: Springer Verlag, Singapore
SKU: 9789811515392
Price: 39.89 EUR
Availability: InStock

Simple Truths for Marketers

Autor: Karen Nelson-Field

Jazyk:

Väzba: Pevná

Vydavateľ: Springer Verlag, Singapore

Dostupnosť: 50 % šanca

Prehľadáme celý svet

39.89 €

In a world of fake news, fast facts and seriously depleted attention stamina, this book offers a con...

Informácie o knihe

Autor

Karen Nelson-Field

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2020

Stránok

152

EAN

9789811515392

Enbook ID

24972560

Vydavateľ

Springer Verlag, Singapore

Hmotnosť

434

Rozmery

166 x 224 x 18

Kompletný popis

In a world of fake news, fast facts and seriously depleted attention stamina, this book offers a considered voice on the advertising chaos that colours our rapidly changing media environment. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.

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Attention Economy and How Media Works

Simple Truths for Marketers

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