Escape Velocity

Name: Escape Velocity
Brand: HarperCollins Publishers Inc
SKU: 9780062040893
Price: 19.48 EUR
Availability: InStock

Free Your Company's Future from the Pull of the Past

Autor: Geoffrey A. Moore

Jazyk:

Väzba: Pevná

Vydavateľ: HarperCollins Publishers Inc

Dostupnosť: Skladom u dodávateľa

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19.48 €

In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to...

Informácie o knihe

Autor

Geoffrey A. Moore

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2011

Stránok

240

EAN

9780062040893

ISBN

0062040898

Enbook ID

04859141

Vydavateľ

HarperCollins Publishers Inc

Hmotnosť

398

Rozmery

236 x 160 x 23

Kompletný popis

In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore shows that winning results depend on sorting out the interplay of five distinct domains, which constitute what he refers to as a "hierarchy of powers": category, company, market, offer, and execution. Bring these five powers together in a collaborative, integrated fashion, Moore argues, and you will have a set of tools to bridge the gap between strategy and execution and successfully launch innovative ideas and new businesses. Offering a wealth of case studies to illustrate these points, "Escape Velocity" is the culmination of Moore's 25-plus year career as a consultant, entrepreneur, and venture capitalist. Bold, innovative, and smart, "Escape Velocity" is a long-overdue call-to-action for companies large and small.

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Escape Velocity

Free Your Company's Future from the Pull of the Past

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