Kniha Customer Relationship Management Michael J. Cunningham

Customer Relationship Management

Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-20 dní
11.25
This is the fast track route to developing world customer relationships. It covers all the key techn...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2002
Stránok
130
EAN
9781841122137
ISBN
1841122130
Enbook ID
05094587
Hmotnosť
123
Rozmery
126 x 176 x 8

Kompletný popis

This is the fast track route to developing world customer relationships. It covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. It includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. It also includes a glossary of key concepts and a comprehensive resources guide.

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