Kniha Customer Relationship Management Kirstin L Anderson

Customer Relationship Management

Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
18.61
As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become o...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2001
Stránok
176
EAN
9780071379540
ISBN
0071379541
Enbook ID
04010372
Hmotnosť
274
Rozmery
151 x 228 x 14

Kompletný popis

As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

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