Kniha Contagious Jonah Berger

Contagious

Why Things Catch on

Autor: Jonah Berger
Jazyk: Angličtina
Väzba: Pevná
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
20.38
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make prod...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2013
Stránok
244
EAN
9781451686579
ISBN
1451686579
Enbook ID
11067745
Hmotnosť
353
Rozmery
146 x 229 x 19

Kompletný popis

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

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