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Kniha Competitive Intelligence C. West

Competitive Intelligence

Autor: C. West
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Palgrave Macmillan
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
51.70 €
To beat your competitors you must know exactly what they are doing. It is impossible to put together...

Informácie o knihe

Autor
C. West
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2001
Stránok
236
EAN
9781349418527
ISBN
1349418528
Enbook ID
13808556
Vydavateľ
Palgrave Macmillan
Hmotnosť
454
Rozmery
155 x 235 x 15

Kompletný popis

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

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