Competitive Intelligence for Information Professionals

Name: Competitive Intelligence for Information Professionals
Brand: Elsevier Science & Technology
SKU: 9780081002063
Price: 78.19 EUR
Availability: InStock

Autor: Margareta Nelke

Jazyk:

Väzba: Brožovaná

Vydavateľ: Elsevier Science & Technology

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78.19 €

Information professionals should be able to take a proactive role as a strategic partner in their or...

Informácie o knihe

Autor

Margareta Nelke

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2015

Stránok

152

EAN

9780081002063

ISBN

0081002068

Enbook ID

09099441

Vydavateľ

Elsevier Science & Technology

Hmotnosť

258

Rozmery

235 x 158 x 10

Kompletný popis

Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included.§§Competitive intelligence (CI) is a new area for Information professionals§Offers perspectives on a new trend within the library and information sector§Provides a comprehensive approach to CI

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