Kniha Branding For Dummies, 2e Barbara Findlay Schenck

Branding For Dummies, 2e

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: John Wiley & Sons Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
21.04
"Branding For Dummies, 2nd Edition" has a new chapter with tips and cautionary advice regarding soci...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2014
Stránok
384
EAN
9781118958087
ISBN
111895808X
Enbook ID
04953167
Hmotnosť
728
Rozmery
236 x 188 x 16

Kompletný popis

"Branding For Dummies, 2nd Edition" has a new chapter with tips and cautionary advice regarding social media and its impact on today's personal and business branding programs. There is also new information on balancing personal and business brand development. This information will help business leaders create personal brands that enhance, but don't eclipse their business brands. Also, it will help employees to create personal brands that will benefit them within their employers' businesses while also transporting to new career opportunities if desired. Plus there is updated information on handling brand crises, both personal and business, with references to some of the major brand crises of the past few years.

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