Words to Win by: The Slogans, Logos, and Designs of America's Presidential Elections

From "All the Way with LBJ" to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia.

Presidential campaigns emerge in state fairs, stump speeches, and selfie lines
but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to Warren Harding's "Return to Normalcy" banners, from buttons emblazoned with Dwight Eisenhower's trademark "I Like Ike" to Shepard Fairey's iconic "HOPE" poster for Barack Obama's historic 2008 run, and promotions for the 2020 presidential candidates, campaign materials serve as portals into the complex nature of American politics and values.

This collection of visual messaging from United States presidential campaigns from the turn of the twentieth century to today contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public.

In this expertly designed, highly gift-able book, complete with informative captions and punchy, full-color images, readers will learn what different fonts, colors, graphics, and wordplays signify, and how design decisions and wordage communicate key messages to the masses. In the fast-moving age of Twitter and Facebook, this tangible display of effective--and regrettable--American artifacts is destined to delight political junkies of all stripes.