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Wine Queens

Name: Wine Queens
Brand: Springer International Publishing AG
SKU: 9783319166605
Price: 50.13 EUR
Availability: InStock

Understanding the Role of Women in Wine Marketing

Autor: Mojca RamSak

Jazyk:

Väzba: Brožovaná

Vydavateľ: Springer International Publishing AG

Dostupnosť: Skladom u dodávateľa

Odosielame za 8-11 dní

50.13 €

This book explores a fairly unique wine marketing topic by examining the role and historic function...

Informácie o knihe

Autor

Mojca RamSak

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2015

Stránok

EAN

9783319166605

ISBN

3319166603

Enbook ID

09208461

Vydavateľ

Springer International Publishing AG

Hmotnosť

1124

Rozmery

155 x 235 x 4

Kompletný popis

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.§§