Kniha When Stereotypes Collide Ann Gordon

When Stereotypes Collide

Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Skladom u dodávateľa
Odosielame za 8-11 dní
29.00
Stereotypes are prevalent throughout our society. Using content analytical and experimental data in...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2005
Stránok
150
EAN
9780820461250
ISBN
9780820461250
Enbook ID
10029567
Hmotnosť
238
Rozmery
228 x 154 x 9

Kompletný popis

Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.

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