Kniha When Ads Work John Philip Jones

When Ads Work

Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
256.07
Argues that well-planned and well-executed advertising campaigns can and should have an immediate im...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2006
Stránok
232
EAN
9780765617385
ISBN
9780765617385
Enbook ID
06399914
Hmotnosť
590
Rozmery
152 x 229

Kompletný popis

Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.

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