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Kniha What Were They Thinking? ROBERT M. MCMATH

What Were They Thinking?

Marketing Lessons You Can Learn from Products That Flopped

Autor: ROBERT M. MCMATH
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Times Books
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
14.93 €
More than 80 lessons on launching new products, gleaned from clunkers like Crystal, Pepsi and Toaste...

Informácie o knihe

Autor
ROBERT M. MCMATH
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2000
Stránok
256
EAN
9780812932034
ISBN
9780812932034
Enbook ID
01030402
Vydavateľ
Times Books
Hmotnosť
318
Rozmery
140 x 210 x 13

Kompletný popis

More than 80 lessons on launching new products, gleaned from clunkers like Crystal, Pepsi and Toaster Eggs.

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