Kniha Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity Avinash Kaushik

Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: John Wiley & Sons Inc
Dostupnosť: Skladom u dodávateľa v malom množstve
Odosielame za 11-15 dní
29.27
Adeptly address today's business challenges with this powerful new book from web analytics thought l...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2009
Stránok
512
EAN
9780470529393
ISBN
0470529393
Enbook ID
04083433
Hmotnosť
746
Rozmery
237 x 235 x 33

Kompletný popis

Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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