Visual Identities

Name: Visual Identities
Brand: Bloomsbury Publishing
SKU: 9780826447388
Price: 205.22 EUR
Availability: InStock

Autor: Jean-Marie Floch

Jazyk:

Väzba: Pevná

Vydavateľ: Bloomsbury Publishing

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

205.22 €

The six essays of Visual Identities are an important contribution to the growing field of industrial...

Informácie o knihe

Autor

Jean-Marie Floch

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2001

Stránok

190

EAN

9780826447388

ISBN

0826447384

Enbook ID

04732669

Vydavateľ

Bloomsbury Publishing

Hmotnosť

450

Rozmery

240 x 166 x 18

Kompletný popis

The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Visual Identities

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež