Video Games

Name: Video Games
Brand: LAP Lambert Academic Publishing
SKU: 9783659467431
Price: 34.53 EUR
Availability: InStock

A platform for brand promotion and maximizing brand visibility

Autor: Hari Bhagirath

Jazyk:

Väzba: Brožovaná

Vydavateľ: LAP Lambert Academic Publishing

Dostupnosť: Skladom u dodávateľa

Odosielame za 8-11 dní

34.53 €

Video Games have evolved into a platform for human interaction. The ability to integrate with the in...

Informácie o knihe

Autor

Hari Bhagirath

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2013

Stránok

EAN

9783659467431

Enbook ID

06887510

Vydavateľ

LAP Lambert Academic Publishing

Hmotnosť

143

Rozmery

150 x 220 x 5

Kompletný popis

Video Games have evolved into a platform for human interaction. The ability to integrate with the internet and possibilities in gaming technology have increased the functions of video games exponentially. It is relevant to understand the significance of this medium of communication, in promoting a brand and maximizing the brand visibility. This study throws light into the role of video games as a platform for brand promotion. The study was conducted based on the content strategy of WWE's annual release of video games. This work is useful for professionals in Communications and Marketing, or anyone who may be considering to utilize video games as a platform for marketing.

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Video Games

A platform for brand promotion and maximizing brand visibility

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež