Kniha Video Games Hari Bhagirath

Video Games

A platform for brand promotion and maximizing brand visibility

Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Skladom u dodávateľa
Odosielame za 8-11 dní
34.53
Video Games have evolved into a platform for human interaction. The ability to integrate with the in...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2013
Stránok
84
EAN
9783659467431
Enbook ID
06887510
Hmotnosť
143
Rozmery
150 x 220 x 5

Kompletný popis

Video Games have evolved into a platform for human interaction. The ability to integrate with the internet and possibilities in gaming technology have increased the functions of video games exponentially. It is relevant to understand the significance of this medium of communication, in promoting a brand and maximizing the brand visibility. This study throws light into the role of video games as a platform for brand promotion. The study was conducted based on the content strategy of WWE's annual release of video games. This work is useful for professionals in Communications and Marketing, or anyone who may be considering to utilize video games as a platform for marketing.

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