Value-Oriented Media Management

Name: Value-Oriented Media Management
Brand: Springer International Publishing AG
SKU: 9783319845449
Price: 129.67 EUR
Availability: InStock

Decision Making Between Profit and Responsibility

Autor: Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon

Jazyk:

Väzba: Brožovaná

Vydavateľ: Springer International Publishing AG

Dostupnosť: Skladom u dodávateľa

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129.67 €

In the light of a rapidly changing media industry with new technologies, actors and advertising mode...

Informácie o knihe

Autor

Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2018

Stránok

240

EAN

9783319845449

Enbook ID

20093709

Vydavateľ

Springer International Publishing AG

Hmotnosť

454

Rozmery

155 x 235 x 14

Kompletný popis

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

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Value-Oriented Media Management

Decision Making Between Profit and Responsibility

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Kompletný popis

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