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Value-Based Marketing Strategy

Pricing and Costs for Relationship Marketing

Autor: Santiago Lopez

Jazyk:

Väzba: Pevná

Vydavateľ: Vernon Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

70.16 €

This book offers novel methods for developing Value-based marketing strategies aimed at increasing r...

Informácie o knihe

Autor

Santiago Lopez

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2015

Stránok

293

EAN

9781622730209

ISBN

9781622730209

Enbook ID

09453304

Vydavateľ

Vernon Press

Hmotnosť

549

Rozmery

160 x 236 x 18

Kompletný popis

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: . How the forces of supply and demand interact with customer Value; . The relationships between benefits, quantities, prices and costs; . How to develop effective competitive strategies; . How to manage inventory and product mix efficiently;