Using data warehousing to deliver integrated management information

Name: Using data warehousing to deliver integrated management information
Brand: Lambert Academic Publishing
SKU: 9783838300603
Price: 51.09 EUR
Availability: InStock

Case studies of customer data integration using sales and marketing data marts

Autor: Shana Ponelis

Jazyk:

Väzba: Brožovaná

Vydavateľ: Lambert Academic Publishing

Dostupnosť: Skladom u dodávateľa

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51.09 €

Customer data plays a vital role in organisations,§particularly in §sales and marketing. Integrating...

Informácie o knihe

Autor

Shana Ponelis

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2010

Stránok

144

EAN

9783838300603

Enbook ID

07048312

Vydavateľ

Lambert Academic Publishing

Hmotnosť

222

Rozmery

152 x 229 x 9

Kompletný popis

Customer data plays a vital role in organisations,§particularly in §sales and marketing. Integrating internal customer§data across §functions and departments is vital but equally§important is §integrating external sources of customer data.§Without complete §data the picture painted by eventual management§information is §incomplete. This book shows that data warehousing§techniques can §be used to integrate both internal and external§customer data to §deliver the management information necessary to§support sales and §marketing processes. In addition, two case studies of§manufacturing §organizations illustrate the practical application:§both organizations §partner with third party distributors who capture§customer-related §data on behalf of the organisation that needs to be§integrated in §order to deliver complete sales and marketing management §information. This book will be useful to those in§both managerial §and technical positions who want to understand how data §warehousing can meet management information needs in§the sales §and marketing function.

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Using data warehousing to deliver integrated management information

Case studies of customer data integration using sales and marketing data marts

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Kompletný popis

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