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Kniha User-based Innovation in Services Jon Sundbo

User-based Innovation in Services

Autor: Jon Sundbo, Marja Toivonen
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Edward Elgar Publishing Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-20 dní
201.55 €
This book demonstrates pioneering work on user-based service innovation using an analytical framewor...

Informácie o knihe

Autor
Jon Sundbo, Marja Toivonen
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2011
Stránok
432
EAN
9780857931955
Enbook ID
04743071
Vydavateľ
Edward Elgar Publishing Ltd
Hmotnosť
764
Rozmery
156 x 234 x 28

Kompletný popis

This book demonstrates pioneering work on user-based service innovation using an analytical framework. This approach involves understanding the needs of users, the service firms collaborating with them, and recognising the fact that users are innovators and, as such, services develop whilst in use. As well as presenting case studies, the book discusses theoretically what user-based innovation means in the context of services. Three main fields are analysed: user-based innovation in knowledge-intensive business service, user-based innovation in public services, and models and methods for structuring user-based innovation. Incorporating both an academic and analytical approach, this insightful book will be a source of inspiration for researchers in innovation and services. Graduate and postgraduate students in business administration and innovation, as well as administrators in public administrations and executive managers in service firms will also find plenty of important information in this invaluable resource.

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