Unpacking Creativity
The Power of Figurative Communication in Advertising
Autor:
Paula Perez Sobrino, Jeannette (University of Birmingham) Littlemore, Samantha (University of Birmingham) Ford
Dostupnosť:
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Odosielame za 9-15 dní
134.42
€
Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and...
