Undressing the Ad

Name: Undressing the Ad
Brand: Peter Lang Publishing Inc
SKU: 9780820437552
Price: 33.68 EUR
Availability: InStock

Autor: Katherine Toland Frith

Jazyk:

Väzba: Brožovaná

Vydavateľ: Peter Lang Publishing Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

33.68 €

Undressing the Ad aims to empower readers to become media literate through the work of deconstructin...

Informácie o knihe

Autor

Katherine Toland Frith

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2006

Stránok

250

EAN

9780820437552

ISBN

0820437557

Enbook ID

09373349

Vydavateľ

Peter Lang Publishing Inc

Hmotnosť

384

Rozmery

227 x 152 x 18

Kompletný popis

Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.

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Undressing the Ad

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