Understanding Proactive Customer Orientation

Name: Understanding Proactive Customer Orientation
Brand: Springer Fachmedien Wiesbaden
SKU: 9783834931016
Price: 50.07 EUR
Availability: InStock

Construct Development and Managerial Implications

Autor: Dennis Herhausen

Jazyk:

Väzba: Brožovaná

Vydavateľ: Springer Fachmedien Wiesbaden

Dostupnosť: Skladom u dodávateľa

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Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs...

Informácie o knihe

Autor

Dennis Herhausen

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2011

Stránok

186

EAN

9783834931016

ISBN

3834931012

Enbook ID

05296067

Vydavateľ

Springer Fachmedien Wiesbaden

Hmotnosť

301

Rozmery

148 x 210 x 13

Kompletný popis

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive customer orientation, (2) a quantitative study investigating consequences, antecedents, and factors that moderate the effects of proactive customer orientation, and (3) a qualitative study investigating situation-specific recommendations on how to increase proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.

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Understanding Proactive Customer Orientation

Construct Development and Managerial Implications

Informácie o knihe

Kompletný popis

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