Understanding Emerging Markets

Name: Understanding Emerging Markets
Brand: SAGE Publications Inc
SKU: 9780761935575
Price: 25.37 EUR
Availability: InStock

Autor: Stefano Pelle

Jazyk:

Väzba: Brožovaná

Vydavateľ: SAGE Publications Inc

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25.37 €

This book provides an overall perspective of the rising power of emerging economies. It focuses on B...

Informácie o knihe

Autor

Stefano Pelle

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2007

Stránok

248

EAN

9780761935575

ISBN

0761935576

Enbook ID

04393564

Vydavateľ

SAGE Publications Inc

Hmotnosť

262

Rozmery

128 x 197 x 13

Kompletný popis

This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues: -- Cultural Gaps and extensive dependence on expatriates -- The main characteristics of the workforce -- External factors influencing business -- Red tape and corruption -- Corporate social responsibility -- Sustainability of economic development

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