Understanding Consumer Financial Behavior

Name: Understanding Consumer Financial Behavior
Brand: Palgrave Macmillan
SKU: 9781349713431
Price: 61.58 EUR
Availability: InStock

Money Management in an Age of Financial Illiteracy

Autor: W. Fred van Raaij

Jazyk:

Väzba: Brožovaná

Vydavateľ: Palgrave Macmillan

Dostupnosť: Skladom u dodávateľa

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61.58 €

Government policies, marketing campaigns of banks, insurance companies, and other financial institut...

Informácie o knihe

Autor

W. Fred van Raaij

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2016

Stránok

285

EAN

9781349713431

Enbook ID

21077015

Vydavateľ

Palgrave Macmillan

Hmotnosť

389

Rozmery

148 x 210 x 217

Kompletný popis

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

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Understanding Consumer Financial Behavior

Money Management in an Age of Financial Illiteracy

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Kompletný popis

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