Kniha Understanding Competitive Advantage Fredrik Nilsson

Understanding Competitive Advantage

The Importance of Strategic Congruence and Integrated Control

Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
48.99
This book is about competitive advantage and how it is created at the company level. It is based on...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2010
Stránok
231
EAN
9783642074134
ISBN
3642074138
Enbook ID
02265129
Hmotnosť
370
Rozmery
158 x 235 x 15

Kompletný popis

This book is about competitive advantage and how it is created at the company level. It is based on the premise that the alignment of strategies and control systems affects the firm`s chances of successfully positioning itself in its chosen arena of competition. The firm is in a better position to concentrate on activities that create value for the customer if its strategies and control systems are mutually consistent and adapted to expected external demands. The authors believe that the co-ordination and integration of strategies and control systems will provide a necessary, and long-overdue, expansion of knowledge in the area. §

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