Kniha Trendology C. Kerns

Trendology

Building an Advantage through Data-Driven Real-Time Marketing

Autor: C. Kerns
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Palgrave Macmillan
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
17.70
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM v...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2014
Stránok
234
EAN
9781349502431
ISBN
9781349502431
Enbook ID
13486333
Vydavateľ
Hmotnosť
3869
Rozmery
155 x 235 x 15

Kompletný popis

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

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