Kniha Trend Management Toolkit A. Kjaer

Trend Management Toolkit

Autor: A. Kjaer
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Palgrave Macmillan
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
59.21
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identi...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2014
Stránok
243
EAN
9781137370082
ISBN
1137370084
Enbook ID
02749196
Vydavateľ
Hmotnosť
466
Rozmery
217 x 145 x 21

Kompletný popis

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge.

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