Kniha Trademarks Tom Blackett

Trademarks

Autor: Tom Blackett
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: PALGRAVE MACMILLAN
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-13 dní
51.60
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
1998
Stránok
142
EAN
9780333725887
ISBN
0333725883
Enbook ID
04598272
Vydavateľ
Hmotnosť
405
Rozmery
155 x 235 x 15

Kompletný popis

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.

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