Kniha Tilt Niraj Dawar

Tilt

Autor: Niraj Dawar
Jazyk: Angličtina
Väzba: Pevná
Dostupnosť: 50 % šanca
Prehľadáme celý svet
30.28
Most businesses are still looking for competitive advantage in the places it used to be rather than...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2013
Stránok
240
EAN
9781422187173
ISBN
1422187179
Enbook ID
01419946
Hmotnosť
456
Rozmery
152 x 242 x 21

Kompletný popis

Most businesses are still looking for competitive advantage in the places it used to be rather than where it is to be found today - "downstream" in interactions with customers. Marketing professor Niraj Dawar explains this big shift, and how to leverage it.

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