Winning Message

Name: Winning Message
Brand: Cambridge University Press
SKU: 9780521001915
Price: 33.49 EUR
Availability: InStock

Candidate Behavior, Campaign Discourse, and Democracy

Autor: Adam F Simon

Jazyk:

Väzba: Brožovaná

Vydavateľ: Cambridge University Press

Dostupnosť: Skladom u dodávateľa

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33.49 €

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It...

Informácie o knihe

Autor

Adam F Simon

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2002

Stránok

198

EAN

9780521001915

ISBN

0521001919

Enbook ID

04089151

Vydavateľ

Cambridge University Press

Hmotnosť

288

Rozmery

153 x 228 x 11

Kompletný popis

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.

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Winning Message

Candidate Behavior, Campaign Discourse, and Democracy

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