Ultimate Question 2.0 (Revised and Expanded Edition)

Name: Ultimate Question 2.0 (Revised and Expanded Edition)
Brand: Harvard Business Review Press
SKU: 9781422173350
Price: 24.52 EUR
Availability: InStock

How Net Promoter Companies Thrive in a Customer-Driven World

Autor: Fred Reichheld

Jazyk:

Väzba: Pevná

Vydavateľ: Harvard Business Review Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-21 dní

24.52 €

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the questi...

Informácie o knihe

Autor

Fred Reichheld

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2011

Stránok

304

EAN

9781422173350

ISBN

1422173356

Enbook ID

04391537

Vydavateľ

Harvard Business Review Press

Hmotnosť

536

Rozmery

163 x 233 x 25

Kompletný popis

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company s future: Would you recommend us to a friend? By asking customers this question, you identify detractors, who sully your firm s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.§You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.§In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results.§Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.

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Ultimate Question 2.0 (Revised and Expanded Edition)

How Net Promoter Companies Thrive in a Customer-Driven World

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež