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The PR Agency Handbook

Name: The PR Agency Handbook
Brand: Bloomsbury Academic
SKU: 9798765152263
Price: 139.36 EUR
Availability: InStock

Autor: Luke W Capizzo, Adrienne A Wallace

Jazyk:

Väzba: Pevná

Vydavateľ: Bloomsbury Academic

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

139.36 €

An exciting introduction to agency life,this insider's view of professional PR firms equips you to c...

Informácie o knihe

Autor

Luke W Capizzo, Adrienne A Wallace

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2026

Stránok

256

EAN

9798765152263

Enbook ID

50003386

Vydavateľ

Bloomsbury Academic

Hmotnosť

503

Rozmery

178 x 254 x 28

Kompletný popis

An exciting introduction to agency life,this insider's view of professional PR firms equips you to create a successful career in the industry.

Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life.

The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include
-The impact of remote and hybrid work structures on agency culture and client communication
-The rise of AI
and automation in content creation and project management
-The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work
-New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies

Key Features:
-Real-world examples from the field ensure that the practical concepts presented become concrete for you.
-Interviews with industry professionals from around the world provide snapshots of the agency experience
-PESO modelshow you how to adapt your campaigns to meet the needs of today's integrated agency environment
- Agency Essentialsstudent-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases