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The Eleventh Commandment

Name: The Eleventh Commandment
Brand: VDM Verlag Dr. Müller
SKU: 9783639133806
Price: 48.41 EUR
Availability: InStock

An Introduction to Religio-Marketing

Autor: Mallika Nawal

Jazyk:

Väzba: Brožovaná

Vydavateľ: VDM Verlag Dr. Müller

Dostupnosť: U vydavateľa na objednávku

Odosielame za 17-27 dní

48.41 €

There are several factors that influence a consumer's behavior. While religion and religiosity level...

Informácie o knihe

Autor

Mallika Nawal

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2009

Stránok

104

EAN

9783639133806

Enbook ID

06822084

Vydavateľ

VDM Verlag Dr. Müller

Hmotnosť

171

Rozmery

150 x 220 x 6

Kompletný popis

There are several factors that influence a consumer's behavior. While religion and religiosity levels are not the sole determinants, they play a significant role in the overall consumption process and hence deserves attention. Religion, to the common man, is a path that leads him to God and lays down certain guidelines on the norms of acceptable behavior. This book, therefore, provides an insight into the world of religio-marketing and explores the dual approaches: (1) when religion of consumers shape marketing decisions and (2) when marketing concepts are used to market 'religion' as a product. This book not only provides insights for marketers on religio-marketing; but should appeal to a wider audience since religion touches everybody's lives.