Complexity Turn

Name: Complexity Turn
Brand: Springer International Publishing AG
SKU: 9783319836423
Price: 129.94 EUR
Availability: InStock

Cultural, Management, and Marketing Applications

Autor: Arch G. Woodside

Jazyk:

Väzba: Brožovaná

Vydavateľ: Springer International Publishing AG

Dostupnosť: Skladom u dodávateľa

Odosielame za 5-8 dní

129.94 €

This book takes the reader beyond net effects and main and interaction effects thinking and methods....

Informácie o knihe

Autor

Arch G. Woodside

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2018

Stránok

254

EAN

9783319836423

Enbook ID

20119034

Vydavateľ

Springer International Publishing AG

Hmotnosť

454

Rozmery

155 x 235 x 16

Kompletný popis

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens-several recipes indicate high/low outcomes.

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